CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to your… View Article
“The reality is, you’ll never retain all of your customers, and some of those reasons you can’t control.” That solid advice comes from former ConversionXL editor Tommy Walker. Even if you improve free trial signups, you won’t save them all — and you will waste a lot of time trying. Because the fact is, some things are simply… View Article
As a seasoned marketer and former CEO of a multi-million dollar marketing agency, I’m a little embarrassed to say that I never really fully recognized the true value of personally talking with customers until just a few months ago. It’s not that I didn’t understand the importance of customer engagement and support—I did. But I… View Article