When your startup is first launching, the pressure to “be everywhere” online is significant. “You’ll fail without investing in Facebook Ads,” one article claims. “The most engaged buyers are on Instagram,” argues another. Given this onslaught of conflicting advice, it’s no surprise that the average B2B marketer creates eight types of content and is active… View Article
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to your… View Article
“The reality is, you’ll never retain all of your customers, and some of those reasons you can’t control.” That solid advice comes from former ConversionXL editor Tommy Walker. Even if you improve free trial signups, you won’t save them all — and you will waste a lot of time trying. Because the fact is, some things are simply… View Article