You can spot receipts request disease in your customer support system. Every time we looked into helpscout at one of our companies, there it was in the unassigned tasks, waiting for someone to pull the short straw and have to deal with it. On the flip side, receipt requests are an issue for your customers…. View Article
When your startup is first launching, the pressure to “be everywhere” online is significant. “You’ll fail without investing in Facebook Ads,” one article claims. “The most engaged buyers are on Instagram,” argues another. Given this onslaught of conflicting advice, it’s no surprise that the average B2B marketer creates eight types of content and is active… View Article
CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results and drive qualified traffic to your site. It can encourage people to link back to your… View Article